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5 Undeniable Reasons that Branding Matters to Your Business

Branding comes down to much more than having a good-looking logo. Branding is the sum of peoples’ perceptions of who you are – of what makes your company unique. Branding is determined by everything from a company’s service to its packaging. Incorporating strategic practices into every element of your business helps build a strong company, while missing one or more elements can cost you customers and your best employees. Your branding is your promise to the world of who you are. Branding can be the difference between customers buying from you or buying from your competitors. Here are 5 undeniable reasons that branding matters to your business: Branding Gives Your Company a Direction A strong brand identity helps every member of your team...

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LE DRUGSTORE BY TOM DIXON

THE ICONIC DESIGNER’S RESEARCH STUDIO UNVEILS A SUPERB NEW PARIS BRASSERIE: Tom Dixon has recently redesigned the brasserie at Publicis Drugstore, situated at the very top of the Champs-Élysées in Paris. The venue has been one of the revolutionary hotspots of the “city of love” for over sixty years, and is now part of the Tom Dixon Design Research Studio’s portfolio. The new restaurant and bar has been renamed Le Drugstore, and is located on the ground floor of the famed shopping and entertainment centre at 133 Avenue des Champs-Élysées. Publicis Drugstore was founded in 1958 by Marcel Bleustein-Blanchet, founder of Publicis Group (one of the world’s eminent advertising agencies) and it was designed to bring the American consumer convenience and bar...

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THE LATEST NEWS FROM THE ART & DESIGN WORLD

A WEEKLY CURATED SELECTION OF NEWS FROM ARCHITECTS, DESIGNERS & ARTISTS WORLDWIDE: Every week, we collate information from press releases and articles across the worldwide web in order to give you a curated selection of hot news from the wonderful world of art, design and architecture. Scroll down and find out more about what’s been happening this week. GRENFELL TOWER RESIDENTS TO BE REHOMED IN LUXURY KENSINGTON BLOCKS BY SQUIRE & PARTNERS: Survivors of the tragic Grenfell Tower fire will be given permanent new homes in luxury apartment blocks by Squire & Partners. The London-based practice is due to complete the residential project at High Street Kensington soon. The Corporation of London has bought 68 flats to be used as social housing for residents...

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REHEARSALS FROM THE KOREAN AVANT-GARDE PERFORMANCE ARCHIVE

EXPLORING KOREA’S PERFORMANCE ART SCENE FROM THE 60s AND 70s AT THE KOREAN CULTURAL CENTRE, LONDON: The 2017-2018 Korea/UK season at the Korean Cultural Centre in London continues with an unprecedented exhibition, running from 27th June until 29th July. “Rehearsals from the Korean Avant-Garde Performance Archive” explores the development of South Korea’s performance art scene during the late 1960s and 1970s. Raised in an atmosphere of rebellion against a strict political regime and a social order that sought to restrict the very body and conscience of its people, South Korean artists turned to performance as a medium for creative expression. This exhibition focuses on how to engage with a non-Western history of performance art through a series of live events, arresting archival...

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LINKEDIN FOR YOUR DESIGN BUSINESS

GETTING THE MOST OUT OF THE SOCIAL NETWORK DEDICATED TO INDUSTRY PROFESSIONALS: Interior design brands have been gradually evolving in the online world, reaching out to their existing and new audiences via social platforms that had not been explored previously. With 2.34 billion social network users worldwide in 2016, it’s pretty safe to say that, as a design brand, you want to be out there. You’re most likely well aware of what Facebook, Twitter, Instagram and Pinterest do – each of these platforms serves a good purpose for a design brand, whether it’s just raising awareness or increasing traffic and generating sales leads. However, there is one social network out there that seems hold the most potential for B2B interiors businesses: LinkedIn. [caption...

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A SUMMER OF ART IN LONDON

A CAREFULLY CURATED SELECTION OF ART EXHIBITIONS AND EVENTS THAT SHOULD NOT BE MISSED: The summer of 2017 is shaping up to be one of London's best yet, with a plethora of artistic, musical and cultural events taking place across the city in both specially arranged open spaces and museums and art galleries. We've selected some of the most important exhibitions that London has to offer from June until September, so have a look below and plan your weeks ahead. THE UK'S FIRST MAJOR RETROSPECTIVE OF ALBERTO GIACOMETTI FOR 20 YEARS AT TATE MODERN: Celebrated as a sculptor, painter and draughtsman, Alberto Giacometti’s distinctive elongated figures are some of the most instantly recognisable works of modern art. This exhibition reasserts Giacometti’s place alongside the likes...

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YOUNG MASTERS ART PRIZE 2017

The Young Masters Art Prize was established in 2009 by gallerist Cynthia Corbett, and it celebrates contemporary artists who pay homage to the skill and traditions of the past. Eighteen artists from across the globe are competing for this much-coveted international award, and an exhibition of their works will take place at Gallery 8 in St James, London, from 19th until 24th June. Amongst the artists shortlisted for the Young Masters Art Prize is Ghanaian-British multimedia artist Amartey Golding, whose “Chainmail” film sheds light on the cultural behaviours towards race, gender and sexuality, as it channels the darkness of El Greco and Goya. [caption id="attachment_5779" align="aligncenter" width="487"] Sasha Bowlse, "Fascinating Titfer", 2016, oil on book page, 22 x 26 cm (SB0002) 0...

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MASTERPIECE LONDON 2017

THE WORLD’S GREATEST ART DEALERS & GALLERIES RETURN THIS SUMMER: As is the case each year, Masterpiece is the best opportunity for art collectors and art lovers to find the world’s most precious works of art that are currently on the market in one place. Masterpiece has established itself as one of the world’s leading international art fairs, as it brings together top galleries and specialists at the very height of London’s summer arts season. The event tends to draw almost 40,000 visitors throughout an entire week of extraordinary cultural, culinary and social experiences mixed with fine art. It is, by far, the most prominent and stylish place to view and buy superb works of art, as well as antiques, designs and...

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COSHAMIE’S DESIGN PICK: JONATHAN FIELD

COASTAL FLUIDITY IN STUNNING WOODEN MASTERPIECES: Wood is often perceived as something rigid, not easy to bend or shape into something fluid and soft. Jonathan Field, however, takes this prime natural material and creates some of the most beautiful pieces of furniture that we have ever seen. [caption id="attachment_5757" align="aligncenter" width="500"] Image Courtesy: Jonathan Field[/caption] We came across Jonathan Field’s superb design and craftsmanship during our review of this year’s Clerkenwell Design Week. The objects stood out, a melange of sophistication and quaintness that is never easy to achieve. There were two resin and oak tables that captured our attention, in particular. [caption id="attachment_5760" align="aligncenter" width="500"] Image Courtesy: Jonathan Field[/caption] Commissioned by a private client, the projects include LED lights which were hidden between the...

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