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5 Undeniable Reasons that Branding Matters to Your Business

Branding comes down to much more than having a good-looking logo. Branding is the sum of peoples’ perceptions of who you are – of what makes your company unique. Branding is determined by everything from a company’s service to its packaging. Incorporating strategic practices into every element of your business helps build a strong company, while missing one or more elements can cost you customers and your best employees. Your branding is your promise to the world of who you are. Branding can be the difference between customers buying from you or buying from your competitors. Here are 5 undeniable reasons that branding matters to your business: Branding Gives Your Company a Direction A strong brand identity helps every member of your team...

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LINKEDIN FOR YOUR DESIGN BUSINESS

GETTING THE MOST OUT OF THE SOCIAL NETWORK DEDICATED TO INDUSTRY PROFESSIONALS: Interior design brands have been gradually evolving in the online world, reaching out to their existing and new audiences via social platforms that had not been explored previously. With 2.34 billion social network users worldwide in 2016, it’s pretty safe to say that, as a design brand, you want to be out there. You’re most likely well aware of what Facebook, Twitter, Instagram and Pinterest do – each of these platforms serves a good purpose for a design brand, whether it’s just raising awareness or increasing traffic and generating sales leads. However, there is one social network out there that seems hold the most potential for B2B interiors businesses: LinkedIn. [caption...

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THE INSTAGRAM ALGORITHM EXPLAINED

DISCOVERING HOW INSTAGRAM’S NEW ALGORITHM WORKS & HOW YOUR DESIGN BRAND CAN GET THE MOST OUT OF IT: If you’ve got a design brand on Instagram, you’ve probably noticed some changes in the way the platform works for engagement. If you don’t, stop wasting time in all the wrong places and unlock the power of social for your business. The Instagram algorithm, like Facebook’s Newsfeed algorithm, has undergone some significant tweaks, and its entire process is mysterious yet excellent at showing the best content to most users. Chances are that if you’re publishing good content, more followers and non-followers will get to see it. There are several factors that might be playing a part in your content’s ranking on your followers’ feed. So,...

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DESIGN BRANDS COULD DO WITH THESE 10 INSTAGRAM HACKS

TRICKS AND FEATURES YOU PROBABLY DIDN’T KNOW WERE THERE: Instagram has grown tremendously over the past few years, and more and more brands are adopting it as a primary social engagement tool. With the rise of Stories last year, the image-sharing platform has successfully rolled out some serious competition to Snapchat – an app that may or may not be what your design brand needs. There are 4.2 billion posts liked on Instagram on a daily basis. Yes, you’ve read that right. There are approximately 600 million active users each month, and about 150 million daily users just on Stories – so yes, Instagram is a tool you want to master if you want your design brand to stand out on social. We’ve...

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FACEBOOK MARKETING FOR INTERIOR DESIGN BRANDS

GRASPING THE BASICS OF THE WORLD’S BIGGEST SOCIAL MEDIA NETWORK TO HELP GROW YOUR BUSINESS: The customer journey has changed significantly over the past decade. More and more buying decisions take place online, and there are plenty of interior design brands out there that have yet to fully explore digital marketing for more than just brand awareness. Different online channels play different roles in the customer journey today. For example, organic and paid search are often the first to assist your design brand in connecting with your desired audience. Someone is looking for high quality and beautifully designed furniture or lighting, and Google helps them with options – this is where you come in, based on how strong your paid search processes...

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IS SNAPCHAT THE RIGHT TOOL FOR YOUR INTERIOR DESIGN BRAND?

WE TAKE AN IN-DEPTH LOOK AT THE SOCIAL MEDIA PLATFORM AND ITS POTENTIAL FOR INTERIOR DESIGNERS & MANUFACTURERS: In this day and age, if you’re not on social media you don’t really exist – or at least your brand doesn’t. Every year, marketers devise comprehensive strategies dedicated exclusively to social media, and more and more interiors designers and manufacturers are adjusting themselves accordingly. With so many platforms to choose from, it’s often hard to figure out which one’s the right one for interior brands as they reach out to a distinctive type of audience, a specific demographic with a particular set of interests and spending power. And the arrival of Snapchat hasn’t made it any easier either. [caption id="attachment_5122" align="aligncenter" width="550"] Image Courtesy:...

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SOCIAL MEDIA STATISTICS TO LOOK AT FOR INTERIOR DESIGN BRANDS

LOOKING AT THE CURRENT STATE OF SOCIAL MEDIA FOR 2017: The trouble with social media and demographics is that they never really stay the same. New changes happen every year – not just with new platforms and services coming up or existing platforms dying down (rest in peace, Vine!), but also with the user population shifting from one segment to another on the social spectrum. Interior design brands may have a hard time keeping up with these changes and the incoming plethora of new trends in 2017, but keeping an eye out on the latest statistics will help any brand stay ahead in the game. According to Sprout Social, Statista has recorded some interesting shifts in social media for 2017. We combed through...

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HOW TO USE INSTAGRAM FOR YOUR INTERIOR DESIGN BUSINESS: PART TWO

OUR GUIDE ON HOW TO UNLOCK THE POWER OF VISUAL SOCIAL CONTINUES WITH MORE TIPS & TRICKS: Last week, we introduced you to a comprehensive guide on how to best use Instagram for your interior design brand, using series of great resources – including Hubspot and BrandWatch. With 500 million active users on Instagram each month and an estimate of 95 million posts every day, the social network presents immense advertising potential for both corporate and niche brands alike. Instagram is essential for a design company’s brand awareness, a great place to showcase your interior projects and objects and, ultimately, a rising star of social and an important part of the user’s journey to your website – exposing your services and products. Last...

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HOW TO USE INSTAGRAM FOR YOUR INTERIOR DESIGN BUSINESS: PART ONE

A GUIDE ON HOW TO UNLOCK THE POWER OF VISUAL SOCIAL: As of August, last year, there were 500 million active users on Instagram every month. Furthermore, there are approximately 300 million active Instagrammers each day. It is one of the most popular social networks to date, and it’s not planning to stop any time soon. The visual social media network was launched back in October 2010, and it was bought by Facebook in April 2012. At the time, there were only 30 million users. One year later, Instagram introduced its advertising feature for a few selected brands. But the potential was of such titanic proportions, that the platform eventually launched advertising for all in September 2015. And that’s when social media marketing...

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