#COSHAMIEDigital Archives | Coshamie
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FACEBOOK MARKETING FOR INTERIOR DESIGN BRANDS

GRASPING THE BASICS OF THE WORLD’S BIGGEST SOCIAL MEDIA NETWORK TO HELP GROW YOUR BUSINESS: The customer journey has changed significantly over the past decade. More and more buying decisions take place online, and there are plenty of interior design brands out there that have yet to fully explore digital marketing for more than just brand awareness. Different online channels play different roles in the customer journey today. For example, organic and paid search are often the first to assist your design brand in connecting with your desired audience. Someone is looking for high quality and beautifully designed furniture or lighting, and Google helps them with options – this is where you come in, based on how strong your paid search processes...

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IS SNAPCHAT THE RIGHT TOOL FOR YOUR INTERIOR DESIGN BRAND?

WE TAKE AN IN-DEPTH LOOK AT THE SOCIAL MEDIA PLATFORM AND ITS POTENTIAL FOR INTERIOR DESIGNERS & MANUFACTURERS: In this day and age, if you’re not on social media you don’t really exist – or at least your brand doesn’t. Every year, marketers devise comprehensive strategies dedicated exclusively to social media, and more and more interiors designers and manufacturers are adjusting themselves accordingly. With so many platforms to choose from, it’s often hard to figure out which one’s the right one for interior brands as they reach out to a distinctive type of audience, a specific demographic with a particular set of interests and spending power. And the arrival of Snapchat hasn’t made it any easier either. [caption id="attachment_5122" align="aligncenter" width="550"] Image Courtesy:...

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SOCIAL MEDIA STATISTICS TO LOOK AT FOR INTERIOR DESIGN BRANDS

LOOKING AT THE CURRENT STATE OF SOCIAL MEDIA FOR 2017: The trouble with social media and demographics is that they never really stay the same. New changes happen every year – not just with new platforms and services coming up or existing platforms dying down (rest in peace, Vine!), but also with the user population shifting from one segment to another on the social spectrum. Interior design brands may have a hard time keeping up with these changes and the incoming plethora of new trends in 2017, but keeping an eye out on the latest statistics will help any brand stay ahead in the game. According to Sprout Social, Statista has recorded some interesting shifts in social media for 2017. We combed through...

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HOW TO USE INSTAGRAM FOR YOUR INTERIOR DESIGN BUSINESS: PART TWO

OUR GUIDE ON HOW TO UNLOCK THE POWER OF VISUAL SOCIAL CONTINUES WITH MORE TIPS & TRICKS: Last week, we introduced you to a comprehensive guide on how to best use Instagram for your interior design brand, using series of great resources – including Hubspot and BrandWatch. With 500 million active users on Instagram each month and an estimate of 95 million posts every day, the social network presents immense advertising potential for both corporate and niche brands alike. Instagram is essential for a design company’s brand awareness, a great place to showcase your interior projects and objects and, ultimately, a rising star of social and an important part of the user’s journey to your website – exposing your services and products. Last...

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HOW TO USE INSTAGRAM FOR YOUR INTERIOR DESIGN BUSINESS: PART ONE

A GUIDE ON HOW TO UNLOCK THE POWER OF VISUAL SOCIAL: As of August, last year, there were 500 million active users on Instagram every month. Furthermore, there are approximately 300 million active Instagrammers each day. It is one of the most popular social networks to date, and it’s not planning to stop any time soon. The visual social media network was launched back in October 2010, and it was bought by Facebook in April 2012. At the time, there were only 30 million users. One year later, Instagram introduced its advertising feature for a few selected brands. But the potential was of such titanic proportions, that the platform eventually launched advertising for all in September 2015. And that’s when social media marketing...

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A NEW YEAR IN SOCIAL MEDIA MARKETING FOR INTERIOR DESIGN 

LET’S LOOK AT WHAT’S IN AND OUT FOR SOCIAL MEDIA TRENDS FROM 2016 TO 2017: As we bid farewell to what is perhaps one of the most conflicting years in modern history, we turn our attention on 2017 – a blank canvas for new designs and history-making moments. We’re also getting ready for 365 days of pure awesomeness – but for our journey, we often prepare and scour the Internet for resources and trends to look out for, in terms of digital marketing. According to a report from Simply Measured, there are several trends that were hot last year, but not so relevant now. Some have evolved along with consumer behaviour, and, with the way 2017 looks like for social media marketing,...

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MOOD BOARDS ON PINTEREST

THE SOCIAL MEDIA MARKETING WEAPON OF CHOICE FOR THE DISCERNING DESIGN BRAND: A healthy part of our digital marketing work involves creating and/or publishing engaging content on our clients’ social media platforms. While we always advocate for the use of Twitter, Facebook, LinkedIn and Instagram in order to reach out to a wider and varied audience, there’s one platform that could potentially do a lot of good to an interior design brand: Pinterest. [caption id="attachment_4456" align="aligncenter" width="500"] Pinterest mood board on interior design by Wanderlust (Image Courtesy: Wanderlust / Pinterest)[/caption] The image search engine doubling down as a social network was launched at a time when text updates dominated social media. Now in its fifth year, the image-centric platform soared to the top....

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6 TIPS ON SELECTING A DIGITAL MARKETING AGENCY

AND WHY YOU SHOULD CHOOSE ONE FOR YOUR INTERIOR DESIGN BRAND: When entrepreneurs first started experimenting with social media marketing, it seemed superficial and it interacted with an audience mostly comprised by early adopters. And yet here is 2016, with a completely different picture. Over 2.2 billion people use social media on a daily basis, making it the marketing channel with the most potential. Much of that potential is still untapped. Sharing content is constantly changing, audiences are breaking down into different clusters, their attention span strained and shortened. Marketers struggle to keep up with continuous innovation and new platforms, to bring something new to the table and to make the most of what is still a massive opportunity.     The interior design world...

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