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A NEW YEAR IN SOCIAL MEDIA MARKETING FOR INTERIOR DESIGN 

LET’S LOOK AT WHAT’S IN AND OUT FOR SOCIAL MEDIA TRENDS FROM 2016 TO 2017: As we bid farewell to what is perhaps one of the most conflicting years in modern history, we turn our attention on 2017 – a blank canvas for new designs and history-making moments. We’re also getting ready for 365 days of pure awesomeness – but for our journey, we often prepare and scour the Internet for resources and trends to look out for, in terms of digital marketing. According to a report from Simply Measured, there are several trends that were hot last year, but not so relevant now. Some have evolved along with consumer behaviour, and, with the way 2017 looks like for social media marketing,...

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MOOD BOARDS ON PINTEREST

THE SOCIAL MEDIA MARKETING WEAPON OF CHOICE FOR THE DISCERNING DESIGN BRAND: A healthy part of our digital marketing work involves creating and/or publishing engaging content on our clients’ social media platforms. While we always advocate for the use of Twitter, Facebook, LinkedIn and Instagram in order to reach out to a wider and varied audience, there’s one platform that could potentially do a lot of good to an interior design brand: Pinterest. [caption id="attachment_4456" align="aligncenter" width="500"] Pinterest mood board on interior design by Wanderlust (Image Courtesy: Wanderlust / Pinterest)[/caption] The image search engine doubling down as a social network was launched at a time when text updates dominated social media. Now in its fifth year, the image-centric platform soared to the top....

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6 TIPS ON SELECTING A DIGITAL MARKETING AGENCY

AND WHY YOU SHOULD CHOOSE ONE FOR YOUR INTERIOR DESIGN BRAND: When entrepreneurs first started experimenting with social media marketing, it seemed superficial and it interacted with an audience mostly comprised by early adopters. And yet here is 2016, with a completely different picture. Over 2.2 billion people use social media on a daily basis, making it the marketing channel with the most potential. Much of that potential is still untapped. Sharing content is constantly changing, audiences are breaking down into different clusters, their attention span strained and shortened. Marketers struggle to keep up with continuous innovation and new platforms, to bring something new to the table and to make the most of what is still a massive opportunity.     The interior design world...

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