THE VISIONARY DESIGNER’S CREATIVE SPIRIT CONQUERS SÃO PAULO, BRAZIL:
Designer and artistic director Philippe Starck recently presented his creation for Cidade Matarazzo, alongside entrepreneur Alexandre Allard. Together, they invited the audacity and modernity of the 21st century into a historic complex – the former maternity Filomena Matarazzo.
A space reimagined by Starck as a bridge between the Brazilian fertile creativity and the exceptional European craftsmanship, Cidade Matarazzo comes as a cross between vision, poetry and elegance. It was conceived as an ideal city where the deep roots of the country intermingle with the contemporary energy of São Paulo, and it is meant to be the experience of a dream life.
According to Mr Starck: “Cidade Matarazzo gave life to São Paulo and then fell asleep. Cidade Matarazzo is waking up and will again give life for São Paulo. Not the same way. The first time it was made of flesh. The new one is made of dreams. Dream, vision, creativity, rigor are the assets of Matarazzo.”
“The dream is simple,” he says, “to create an island, to create a paradise in the middle of the city, which will become the centre of life of the city. Whoever you are, at any moment of your life, your dreams will have their own place at the Matarazzo. Like life. Forever.”
(Source: Starck Network)