THE ICONIC DESIGNER’S RESEARCH STUDIO UNVEILS A SUPERB NEW PARIS BRASSERIE:
Tom Dixon has recently redesigned the brasserie at Publicis Drugstore, situated at the very top of the Champs-Élysées in Paris. The venue has been one of the revolutionary hotspots of the “city of love” for over sixty years, and is now part of the Tom Dixon Design Research Studio’s portfolio.
The new restaurant and bar has been renamed Le Drugstore, and is located on the ground floor of the famed shopping and entertainment centre at 133 Avenue des Champs-Élysées. Publicis Drugstore was founded in 1958 by Marcel Bleustein-Blanchet, founder of Publicis Group (one of the world’s eminent advertising agencies) and it was designed to bring the American consumer convenience and bar culture to the Parisian public.
Open until 2am, the complex offers a dazzling array of consumer goods under a single roof – from books, pastries, coffee and jewellery to cigars, champagne and much more. Le Drugstore and its year-round outdoor terrace sit at the very heart of it all, offering superb views of the Arc de Triomphe, making it one of the perks of spending time at this luxury convenience store.
After a complete strip out, Design Research Studio have simplified and enhanced the interior architecture to emphasise an ample palette of superb finishes and honest materials that were designed to last and improve with age. The timber walls and stunning marble bars are now complimented by deep tones of oxblood upholstery and brass fixtures that come together to give a contemporary nod to the glamour and sophistication of the 1960s world of advertising.
“The unique Parisian identity of Publicis Drugstore has always inspired me,” said Tom Dixon. “I remember having bought here, late at night, aspirin. I remember of the Publicis’ logo representing a lion, in stainless steel. It relates to a certain image of France. Modern, looking to the future. For this legendary restaurant, what interested me was to slow people down, to put them at ease.”
“I also wanted to bring together a team around a project where everything would be orchestrated in a synchronised fashion, from 8am to 2am,” the designer went on to say. “I used the tradition of a classical brasserie décor and took it elsewhere, far from convention.”
The Library Lounge was inspired by a gentleman’s study, offering an intimate and relaxed dining experience. It’s framed by a bespoke brass and reeded glass bookcase, giving privacy and blurring the boundary between the retail and dining space.
The lounge also features a collection of Tom Dixon’s new Micro Wingback chairs, upholstered in a charcoal grey and deep yellow wool. The open kitchen and patisserie serve as a window into the world class cuisine of Éric Frechon, a 3-Michelin starred chef at Epicure – Hotel Le Bristol Paris.
Another gorgeous highlight of Le Drugstore is the exclusive range of seating especially designed for this venue, comprising of dining and low and high bar stools. The line, fabricated in steel and upholstered in leather and fabric, draws inspiration from a 1950’s collection created for Publicis Drugstore by Mathieu Matégot, the celebrated Mid-Century French designer.
Le Drugstore is beautifully sprawled over a 350-square-metre space, warmly lit with a breath-taking illuminated coffered ceiling that features Tom Dixon’s Melt Surface light, launched this year at Salone del Mobile in Milan.
The simple but stylish colour palette is nicely expressed in the conservatory and seasonal terrace, while both spaces are bathed in natural light that supports the refreshing daytime alternative to the brasserie’s sultry evening mood interior.
The natural green tones, the rattan texture and the brass warmth bring an overall sense of calm, tactile comfort and understated glamour to the bustling atmosphere of the 8th arrondissement in an uncompromising style. The best part? Le Drugstore is now open to the public.
Coshamie is a London-based boutique digital marketing agency that works exclusively with interior design and contemporary art brands, with a focus on great strategies – individually designed to grow brands and fit budgets. Our #EspressoBlog mirrors our commitment to, knowledge of and passion towards design and art. To find out more, have a look at our services or one of our case studies.