THE OFFICIAL COLLABORATION THAT HAS RATTLED THE MEN’S FASHION WORLD:
Rumours had been circulating the fashion world about a possible collaboration between iconic fashion brand Louis Vuitton and Supreme. The idea was first posted by creative director Kim Jones on Instagram – quickly deleted afterwards, later followed by leaked photos from fans who kept track of Supreme.
It turned out to be true – the collaboration was presented during its fall 2017 men’s runway show back in January, turning heads with its stylish blend between Vuitton’s unapologetically French approach and the New York-based urban fashion phenomenon.
Kim Jones considers Supreme to be a “massive global phenomenon,” according to an interview with WWD, recalling his first memories of the skate and streetwear brand from his student days, working in a London shop. “I just feel that the strength of their graphic versus the strength of the Louis Vuitton graphic, and that kind of Pop Art feeling – it works together perfectly,” said Jones.
This so-called “pop feeling” isn’t new to the French house of Vuitton, the brand having previously partnered with famed contemporary artists such as Scott Campbell, Takashi Murakami and Yayoi Kusama for their fashion projects.
There are six handbag styles included in the Louis Vuitton x Supreme collection – a fanny pack, a backpack, holdall and messenger back, among others. A mix of LV monograms and the Supreme box logo come printed on denim baseball jerseys, jackets and scarves. Our personal favourite is the red Louis Vuitton bespoke trunk, which comes with a monogram skateboard and matching tool kit.
Jones is the latest creative director of a major fashion brand to draw inspiration from street and pop culture – Marc Jacobs collaborated with artist Steven Sprouse during his time at Louis Vuitton before him, and Gucci’s Alessandro Michele once teamed up with graffiti artist Gucci Ghost. And who can forget that Demna Gvasalia-signed Bernie Sanders-inspired collection for Balenciaga’s fall 2017 men’s collection?
The Louis Vuitton x Supreme line is set to hit select LV stores on 17th July, with possible separate stores in areas where both brands are popular – according to Kim Jones. Anyone else here even more excited about summer now? We certainly are!
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