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GETTING THE MOST OUT OF THE SOCIAL NETWORK DEDICATED TO INDUSTRY PROFESSIONALS: Interior design brands have been gradually evolving in the online world, reaching out to their existing and new audiences via social platforms that had not been explored previously. With 2.34 billion social network users worldwide in 2016, it’s pretty safe to say that, as a design brand, you want to be out there. You’re most likely well aware of what Facebook, Twitter, Instagram and Pinterest do – each of these platforms serves a good purpose for a design brand, whether it’s just raising awareness or increasing traffic and generating sales leads. However, there is one social network out there that seems hold the most potential for B2B interiors businesses: LinkedIn. [caption...

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