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COSHAMIE’S DESIGN PICK: TYPOGRAPHY BY PHILIPPE APELOIG

THE CELEBRATED DESIGNER CREATED STUNNING PLATE DESIGNS FOR LA MANUFACTURE DE SÈVRES: Philippe Apeloig once designed a scarf for Hermès in 2014, using the page layout of “Fragments d’un discours amoureux” (A Lover’s Discourse: Fragments” by Roland Barthes, arriving at a brilliant geometrical pattern. Thus, he is well acquainted with the abstraction and reimagination of references that are both esoteric and ordinary. [caption id="attachment_5614" align="aligncenter" width="500"] Image Courtesy: La Manufacture de Sèvres[/caption] If you are familiar with Apeloig’s dynamic posters and typography created over the span of several decades, you might be surprised to learn that his designs for La Manufacture de Sèvres don’t bear any lettering. Instead, he used the slashes and punctuation marks often present in his typefaces to produce three...

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