THE JADE SERENITY CAFÉ BY BETHAN GRAY
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THE JADE SERENITY CAFÉ BY BETHAN GRAY

THE JADE SERENITY CAFÉ BY BETHAN GRAY

A NEW HOSPITALITY SETTING BY THE CELEBRATED BRITISH DESIGNER TO BE UNVEILED AT AMBIENTE, FRANKFURT

Taking place from 10th February until 14th February, Ambiente is the world’s largest trade fair for interior products. Coinciding with the selection of the United Kingdom as partner country by Messe Frankfurt, Bethan Gray will present a café design at Ambiente this week.

Jade Serenity is a calm oasis, a space of serenity that is reminiscent of the seashore and tranquil beaches of the Far East. An inclusive, inviting and comfortable setting, the café features symmetry, texture and a muted colour palette that inspires relaxation and reflection as it heightens the sense of balance and harmony.

THE JADE SERENITY CAFÉ BY BETHAN GRAY

Image Courtesy: Bethan Gray

Featuring dyed Italian veneer, marquetry and solid brass inlay applied by master craftsmen, Café Jade Serenity holds exquisite pieces available through the remarkable Shamsian Collection, executed in collaboration with renowned artist Shamsian himself.

Bethan Gray, winner of the prestigious “Best British Designer” award, has an extraordinary background. Her family hails from an ancient Rajasthani clan that over centuries migrated across Arabia and Persia before settling in the Celtic heartland of Wales.

THE JADE SERENITY CAFÉ BY BETHAN GRAY

Image Courtesy: Bethan Gray

It’s a journey and heritage that weaves a rich pattern of influences and inspirations, which draw on craft traditions of both East and West. To this Bethan adds an innate ability to translate and transform a variety of cultural references into iconic contemporary pieces.

“Cultural referencing is at heart of my design philosophy. Through my travels and research, I’m inspired to create original contemporary pieces that resonate with global, as well as local, audiences. I’m particularly drawn to the graphic nature of Islamic art and craft,” says Bethan.

Her work has been exhibited in New York, Paris, Milan and London, and her own boutique collections are available globally from leading retailers such as Harrods and Liberty.

Having taught at Central Saint Martins, she continues to value the importance of nurturing the next generation of talent. Bethan works extensively in the Middle East, in particular on supporting the revival of traditional Islamic Art and Craft through Turquoise Mountain, a charity founded by HRH Prince Charles, as well as by direct collaboration with master craftsmen on exquisite commissions and collections.

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