Korea Gets Its First Complete Collection by the Famed British Designer
This autumn, Tom Dixon will present their first exhibition in Korea at 10 Corso Como Seoul, titled ‘Yesterday, Today, Tomorrow’. Set in Seoul’s creative district, 10 Corso Como is a world renowned concept store presenting a unique mix of design, art, music, cuisine and culture from around the world.
10 Corso Como actually played a pivotal role in Tom’s career when he launched his famous S-chair in 1991 at the famous 10 Corso Como in Milan, where founder Carla Sozzani had previously introduced him to Giulio Cappellini, art director of the eponymous Italian design firm.
For the first time, Tom Dixon will be showcasing its full range of products, as well as never-before-seen pieces. The exhibition is laid out in a Gallery divided in three curated installations (Yesterday, Today, Tomorrow), along with a pop-up shop where visitors can purchase the latest home collection, fresh from Paris. Delving into past, present and future endeavours, the Gallery tells the wonderful story of the self-made British designer who has become a household name.
Yesterday uncovers Tom’s fascination for the underlying structures of an object – rather than their surfaces, and brings some of his early works to life, including the iconic Flame Cut Chair, Pylon Chair, Copper Chair CU29, Rocking Chair Rubber and Jack Glow in the Dark.
Today is an immersion into the designer’s long-term obsession with materials. The copper and the stone, the wood and the glass, the wax, the iron and brass all come to life with new forms, new smells and new functions altogether. Products included in the Today installation include the Mass Dining Table (brass), Fan chair (wood), Flask Pendant Oil (glass), Pylon Coat Stand (copper), Stone candles (green marble) and Alloy diffuser (raw aluminium).
Tomorrow is purely an insight into what the future might hold. Products showing in this segment include exclusive launches such as the Boom desk light, and some rare and stunning prototypes.
‘This felt like a great opportunity not just to show the work that we are doing at the moment, but also to show a bit of context in terms of how I became a designer, and also some experiments that we are working on at the moment that nobody has seen yet’, Tom said. According to the British designer, ‘Korea as a place with extraordinary history and a real interest in the future is the perfect country to tell this story and we are grateful to 10 Corso Como for giving us the perfect stage to present ourselves’.
Tom Dixon has been available at 10 Corso Como Seoul since 2012, but mainly through his accessories collections. From October 2016, however, the design firm will be introducing a permanent collection of lighting, furniture and accessories, further expanding the design label to Korea in a mission to take over the world with style and innovation. All pieces showing at 10 Corso Como Seoul – including new accessories, unique or limited-edition pieces, rare and early works, as well as prototypes, will be available to buy from 13th October.
On top of this marvellous affair will be a series of Tom Dixon cocktails, especially created by the designer to celebrate the exhibition, which will be served at 10 Corso Como Café Cheongdam. The opening reception will take place on 12th October, and the exhibition will run until 20th November. (For more on the new collection: Tom Dixon)