“UNCONFINED” BY SAMSUNG & ZAHA HADID ARCHITECTS
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“UNCONFINED” BY SAMSUNG & ZAHA HADID ARCHITECTS

SAMSUNG UNVEILS NEW DESIGN PHILOSOPHY AT MILAN’S DESIGN WEEK:

Samsung teamed up with legendary architecture firm Zaha Hadid Architects and Universal Everything, the digital art and design collective, for a spectacular installation during the Milan Design Week. The project, while visually stunning, tells the story of the recently launched Galaxy S8, centred on the unity of design, technology and experience.

Unconfined by Samsung and Zaha Hadid Architects

Image Credit: Luke Hayes

Visitors to ‘Unconfined: The Galaxy S8 Design’ were able to journey through an immersive environment inspired by the S8, with digital installations that brought the Galaxy design philosophy to life.

Unconfined by Samsung and Zaha Hadid Architects

Image Credit: Luke Hayes

Milan Design Week represents a unique opportunity to demonstrate the refinement of the Galaxy S8 and S8+ amongst the best minds of the design industry,” said Younghee Lee, Executive Vice President of Global Marketing, Mobile Communications Business at Samsung Electronics.

“The Galaxy S8 and S8+ showcase our commitment to meaningful innovation; with the bezel-less surround and Infinity Display we have designed a device that connects with the user like never before, with function not limited by form.”

Unconfined by Samsung and Zaha Hadid Architects

Image Credit: Luke Hayes

“‘Unconfined‘ sets a benchmark in the way materials and technology come together to create a natural flow between device and user and this was the inspiration for our collaboration,” said Patrik Schumacher, principal of Zaha Hadid Architects.

“We often look at the logic and coherence of nature’s systems when we are working to create environments that seamlessly connect form and function using innovative designs and technologies. This research is integrated into every aspect of the installation’s design.”

Unconfined by Samsung and Zaha Hadid Architects

Image Credit: Luke Hayes

Samsung and Wallpaper* have also created a Design Book celebrating the Galaxy S8’s innovation. Readers will learn more about the Samsung hardware and software design philosophy and get an inside look into the Galaxy S8’s creation, together with interpretations of the concepts that inspired the Galaxy S8’s design by contemporary artists and commentators, including Wallpaper* Bespoke Editor, Simon Mills.

Coshamie is a London-based boutique digital marketing agency that works exclusively with interior design and contemporary art brands, with a focus on great strategies – individually designed to grow brands and fit budgets. Our #EspressoBlog mirrors our commitment to, knowledge of and passion towards design and art. To find out more, have a look at our services or one of our case studies.

 

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